Strategic brand management/ Brice Martin, Elisha Stephens

By:

Martin, Brice

Material type: Text

TextWaltham Abbey, Essex, United Kingdom: Ed-Tech Press, 2020Description: 307 pages : illustrations ; 26 cmContent type:

Media type:

ISBN:

978-1-78882-409-5

Subject(s):

DDC classification:

BCB 658.827 M363 2020

Contents:

CONTENTS: 1.Brand History and Overview 2. Key Challenges Facing Brand 3. Brand Management 4. Brand Communication 5. Strategy 6. Packaging, Labeling and Pricing 7. Brand Process Strategies 8. New Product Development and Failure 9. The Impact of Brand Image on Consumer Behaviour

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
BOOKS	Bontoc Campus Library MPSU Bontoc Campus Library 2nd Floor	Business Courses Books	BCB 658.827 M363 2020 (Browse shelf(Opens below))	Available	B21719

Includes bibliographical references and index.

CONTENTS:
1.Brand History and Overview
2. Key Challenges Facing Brand
3. Brand Management
4. Brand Communication
5. Strategy
6. Packaging, Labeling and Pricing
7. Brand Process Strategies
8. New Product Development and Failure
9. The Impact of Brand Image on Consumer Behaviour

Business Courses

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