Proposed marketing strategy based on behavioral intention in using spotify; differences between free and perium users/
Amalina, Nadia P.
Proposed marketing strategy based on behavioral intention in using spotify; differences between free and perium users/ Amalina, Nadia P. - page 73-90
Behavioral intention
Feemium
Music-streaming service
Spotify
UTAUT2
Proposed marketing strategy based on behavioral intention in using spotify; differences between free and perium users/ Amalina, Nadia P. - page 73-90
Behavioral intention
Feemium
Music-streaming service
Spotify
UTAUT2